The Team Behind Triple Dynamics

Sally Allen

Co Founder|Lead Coach|Business Strategist|Author

Sally is the co-founder of Triple Dynamics LLC and the creator of Rural Roots Economics™, a practical business philosophy built on the belief that strong businesses are rooted in trusted relationships, solid reputations, engaged communities, and intentional leadership.

Raised on a working ranch in rural New Mexico, Sally learned early that success isn't built through shortcuts; it's earned through hard work, responsibility, resilience, and keeping your word. Those lessons became the foundation for a career dedicated to helping people, businesses, and communities succeed.

For more than two decades, Sally has worked alongside business owners, community leaders, government agencies, nonprofit organizations, and corporate teams. Her experience spans agriculture, Extension education, executive leadership, business operations, organizational management, strategic planning, and business development. This diverse background allows her to see businesses from multiple perspectives and identify opportunities that others often overlook.

What sets Sally apart is her ability to simplify complex challenges into practical, achievable solutions. She believes business owners don't need more overwhelming advice; they need clarity, practical systems, and strategies that fit their unique business, goals, and community.

Today, Sally combines her real-world experience with the Triple Dynamics Clarity • Strategy • Growth framework to help rural and small-town businesses strengthen leadership, improve profitability, build sustainable systems, and create businesses that support the lives they want to live.

She is also the author of Rural Roots, Real Results™: The Owner's Manual Nobody Ever Gave You, which captures the philosophy and practical principles behind every service, resource, and coaching program offered by Triple Dynamics.

Whether she's coaching a business owner, developing practical resources, speaking to organizations, or writing for rural entrepreneurs, Sally's mission remains the same:

To help business owners build stronger businesses, stronger communities, and lasting results.

Logan Floyd

Co Founder|Coach|Operations & Marketing Strategist

Logan is the co-founder of Triple Dynamics LLC, where he combines operational insight, marketing strategy, and creative problem-solving to help businesses improve efficiency, strengthen their brand, and prepare for sustainable growth.

Raised in the same rural ranch environment, Logan developed a strong work ethic and practical mindset built on consistency, accountability, adaptability, and follow-through. Those values continue to shape his approach to business and his commitment to helping organizations build systems that last.

Throughout his career, Logan has worked in small businesses, growing organizations, and corporate environments, giving him a well-rounded perspective on the challenges business owners face at every stage of growth. His experience spans operations, marketing, process improvement, branding, and digital strategy, allowing him to connect the day-to-day realities of running a business with long-term strategic planning.

Logan has led initiatives that improved operational efficiency, increased brand visibility, and supported sustainable business growth. Whether refining internal processes, strengthening customer engagement, or developing marketing strategies that reflect a company's values, he approaches every challenge with innovation, practicality, and a focus on measurable results.

As co-developer of the Triple Dynamics Clarity • Strategy • Growth framework, Logan helps businesses transform ideas into action by aligning operations, marketing, and systems with their long-term vision. His ability to blend analytical thinking with creativity makes him a valuable partner for business owners navigating today's competitive marketplace.

Together, Sally and Logan bring complementary strengths and a shared commitment to helping rural and small-town businesses build stronger companies, stronger communities, and lasting success.